AI search visibility for
sponsorship investments
Trusted by sponsorship teams tracking the world's leading brands
AI Visibility Trends
% of AI responses that mention each brand vs. competitors
Competitor Ranking
AI visibility vs. key competitors this week
| Brand | Visibility | Sentiment | Position | |
|---|---|---|---|---|
| 1 | Nike | 74% | 81 | 1.8 |
| 2 | Adidas | 64% | 63 | 2.3 |
| 3 | Puma | 44% | 71 | 3.1 |
| 4 | Under Armour | 30% | 59 | 3.7 |
| 5 | New Balance | 24% | 76 | 4 |
| 6 | Reebok | 15% | 62 | 4.5 |
| 7 | ASICS | 11% | 69 | 4.8 |
Top Sources
Domains AI models rely on when generating responses about these brands
Source Type
| Domain | Used | Avg. Citations | Type |
|---|---|---|---|
 nike.com | 71% | 2.6 | Corporate |
 espn.com | 58% | 2.1 | Editorial |
 forbes.com | 47% | 1.9 | Editorial |
 sportspromedia.com | 41% | 1.7 | Editorial |
 adidas.com | 36% | 1.1 | Competitor |
 reddit.com | 24% | 0.6 | UGC |
 wikipedia.org | 19% | 1.4 | Editorial |
Recent AI Responses
Latest AI chat responses mentioning tracked brands
Understand how AI sees your sponsorship
See how your sponsorships appear across LLM's and turn that visibility into measurable ROI.
Fans, journalists, and buyers now ask AI assistants about teams, events, and sponsors, often before they ever reach a results page.
Source: TechCrunch, 2025Most sponsorship spend is still defended with impressions and gut feel instead of hard numbers.
Source: Digiday / Forrester, 2025Brands that actively manage how they appear in AI answers can lift their citation visibility by up to 40%.
Source: Conductor 2026 AEO/GEO BenchmarksContext Relevance Score
Which thematic contexts your Sponsorships appear in, and whether the sponsorship narrative has landed with LLMs.
AI Mention Rate
How often your Sponsorships are mentioned in relevant prompts, as a percentage across all LLMs.
Sentiment Score
How your Sponsorships are described when mentioned: positive, neutral, or negative, backed by real LLM response examples.
Red Bull: Red Bull is the defining force in extreme sports sponsorship, authentic and embedded across F1, cliff diving, and winter sports.
Heineken: Heineken maintains a consistent but generic presence in Champions League activations, with broad but surface-level associations.
Puma: Puma is rarely surfaced unprompted in AI responses about top-tier sports sponsorships despite significant investment.
Share of Voice
Direct comparison with defined competitors: who dominates AI search, per LLM and per market.
Know exactly where your Sponsorships stand in AI search
Your prompts.
Analyzed across every major LLM.
Define the exact queries your target audience asks and see how each LLM responds. Who gets mentioned, how often, and in what context.
| Prompt | Visibility | Sentiment | Position | Mentions | Volume | Lang | Tags | |
|---|---|---|---|---|---|---|---|---|
| Which brand sponsors the most NFL teams? | 74% | ≈4.1 | ≈ 1.8 | | 🇺🇸EN | NFLSponsorship | ||
| Quelle marque sponsorise le plus de clubs de football? | 47% | ≈3.6 | ≈ 3.3 | | 🇫🇷FR | Football | ||
| Welche Sportmarke hat die höchste KI-Sichtbarkeit? | 57% | ≈3.3 | ≈ 3 | | 🇩🇪DE | Competitive | ||
| Best sports apparel brand for marathon training? | 68% | ≈3.8 | ≈ 2.3 | | 🇺🇸EN | Running | ||
| Who sponsors the UEFA Champions League? | 61% | ≈3.5 | ≈ 2.7 | | 🇬🇧EN | FootballUEFA | ||
| Chi sponsorizza la Serie A nel 2025? | 38% | ≈3.4 | ≈ 4 | | 🇮🇹IT | Football | ||
| Top athlete endorsement deals in 2025? | 52% | ≈3.2 | ≈ 3.1 | | 🇺🇸EN | Athletes | ||
| Welche Sportmarke wird bei Laufschuhen am häufigsten empfohlen? | 43% | ≈3.9 | ≈ 3.6 | | 🇩🇪DE | RunningProducts | ||
| Which sportswear brand leads in sustainability? | 33% | ≈3.7 | ≈ 4.2 | | 🇺🇸EN | Sustainability | ||
| Who are the official sponsors of the Olympics? | 27% | ≈3.1 | ≈ 4.6 | | 🇺🇸EN | Olympics |
Custom Prompts
Define the exact questions fans and buyers ask, tailored to your event, sport, or category.
Multi-LLM Analysis
Each prompt runs across ChatGPT, Gemini, Claude, and Perplexity simultaneously, showing how responses differ.
Market & Language
Run the same prompts across markets and languages to track visibility where your audience actually searches.
Automated Re-runs
Schedule prompts to run daily or weekly so you always have fresh data without manual effort.
Global Reach. Local Impact.
No matter where your fans, sponsors, or partners are: AI search reaches them first.
Basketball
Marathon
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TennisTurn AI search data into sponsor ROI. Know exactly how often your sponsors appear in LLM responses and prove the value to every rights holder.
2,000+
AI queries tracked daily
4
LLMs monitored
200+
Sponsors tracked
real-time
visibility updates
Frequently Asked Questions
Everything you need to know about our platform.